by Mars United Commerce | Jul 19, 2024 | Amazon, Commerce Media, Ecommerce, Walmart
An analysis of effective sales enablement tools available to brands on leading ecommerce websites To help brands better understand the key content opportunities available on leading ecommerce websites, Mars UnitedSM Commerce this year began sharing...
by Mars United Commerce | Jun 27, 2024 | Amazon, Commerce Media, Kroger, Retail Media, Target, Walmart
Download our latest Report Card from September 2024 here. Here’s what Google Search’s new AI Overview has to say when asked about “retail media growth trends”: “Retail media networks are a growing trend in the retail industry, with revenues increasing by more than $10...
by Mars United Commerce | Jun 24, 2024 | Commerce Media, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Jun 20, 2024 | Commerce Media
In the last few years, the commerce marketing world has focused most of its attention on retail media — and understandably so, given that eMarketer expects spending in that area to reach $106 billion by 2027. What hasn’t been examined nearly as much is the other side...
by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...
by Mars United Commerce | Jan 10, 2024 | Commerce Media, International, Retail Media
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands. Mars United Commerce has announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database...
