by Mars United Commerce | Oct 26, 2022 | Clarity in Commerce, Retail Media
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.” Ad spending through retail media is expected to skyrocket 300% to $61 billion by 2025, according to eMarketer, and retailers of all shapes, sizes, and...
by Mars United Commerce | Oct 19, 2022 | Clarity in Commerce, Connected Commerce
Henkel Consumer Brands’ VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.” These days, most CPG organizations acknowledge the need to set aside the traditional marketing practices that have long...
by Mars United Commerce | Oct 12, 2022 | Clarity in Commerce, Organizational Excellence
Bayer’s Chris Haimbach offers his perspective on “Building a Best-in-Class Sales Organization The commerce industry has faced many challenges in recent years due to the rapid acceleration of three marketplace trends that were already happening before the COVID...
by Mars United Commerce | Oct 6, 2022 | Clarity in Commerce, Connected Commerce
The Mars Agency’s Executive Chairman discusses “What Hasn’t Changed About Commerce Marketing.” Our industry spends a lot of time talking about disruption: in the way shoppers behave, the way brands engage with shoppers, and the way retailers...
by Mars United Commerce | Sep 30, 2022 | Clarity in Commerce
With technology empowering consumers to adopt new shopping behaviors, and with retailers seeking new methods of reaching those shoppers and new opportunities for revenue growth, the world of commerce marketing is becoming increasingly complex. To help marketers better...