by Mars United Commerce | Feb 8, 2023 | Clarity in Commerce
Kroger Precision Marketing’s SVP discusses “Good Bets & Best Practices in Retail Media.” Another day, another retail media network launch — or so it seems. As marketing dollars continue flowing into the retail media space and new platforms enter the marketplace at...
by Mars United Commerce | Jan 25, 2023 | Clarity in Commerce
The Trade Desk’s Senior Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.” The retail media marketplace continues to grow, with more companies launching networks, existing players expanding beyond their own assets to...
by Mars United Commerce | Jan 11, 2023 | Clarity in Commerce
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.” In this installment of our “Clarity in Commerce” series, digital marketing expert George Gallate discusses the impact that retail media is having on the...
by Mars United Commerce | Dec 14, 2022 | Clarity in Commerce, Connected Commerce
Ken Barnett, The Mars Agency’s Executive Chairman, discusses “What’s Next for Commerce Marketing.” Our industry has faced a great deal of disruption in the last few years: in the way shoppers behave, the way brands engage with shoppers, and the way...
by Mars United Commerce | Nov 30, 2022 | Clarity in Commerce
Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.” As the complexity of the path to purchase continues to increase through the emergence of new channels for product discovery and conversion,...
by Mars United Commerce | Nov 8, 2022 | Clarity in Commerce, Retail Intelligence
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.” Most of the recent talk about marketing innovation involves digital engagement or alternative fulfillment options. Yet the vast majority of packaged...
