by Mars United Commerce | Aug 22, 2023 | Amazon, Insights & Measurement
By Jack Lindberg, The Mars Agency Data clean rooms are a powerful tool that lets advertisers and retailers safely and effectively leverage their respective data assets for mutual benefit. They provide a secure environment for collaboration while ensuring strict...
by Mars United Commerce | Aug 17, 2023 | Amazon, Ecommerce, Kroger, Retail Intelligence, Walmart
The following analysis is the final part of a “Digital Commerce Roadmap” series that Mars United Commerce publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. Read Part 1: Winning Organic...
by Mars United Commerce | Aug 8, 2023 | Amazon, Ecommerce
As the preeminent experts in connected commerce with a specialty practice dedicated to maximizing brand performance across the Amazon ecosystem, The Mars Agency is ideally suited to help brands optimize these opportunities. Each month, our Ecommerce team compiles a...
by Mars United Commerce | Jul 25, 2023 | Amazon, Ecommerce
Our intrepid Ecommerce team fearlessly assesses their predictions for Amazon’s record-breaking event (high fives are deserved all around). By Jordan Sagisi, Senior Director, Amazon Commerce It’s official: Amazon Prime Day 2023 was a big deal. Amazon even announced...
by Mars United Commerce | Jun 14, 2023 | Amazon, Ecommerce
A monthly Amazon Update from The Mars Agency’s Ecommerce practice As competition in the retail media marketplace continues to intensify and the dominance of digital advertising’s triopoly (also including Google and Facebook) wanes, Amazon has been working...
by Mars United Commerce | May 11, 2023 | Amazon
By Jordan Sagisi, The Mars Agency Although the annual IAB NewFronts event generally tends to focus on upcoming digital programming, Amazon stayed connected to its roots in commerce this year by highlighting performance, leaving ad buyers in our connected commerce...
