by Mars United Commerce | Feb 7, 2024 | Amazon, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars United Commerce is monitoring the efforts at leading...
by themarsagency | Feb 6, 2024 | Amazon, Ecommerce, Retail Media
By Jack Lindberg, Mars United Commerce Amazon’s recent unveiling of Rufus, a generative AI-powered chat shopping experience, marks a pivotal shift in the retail and e-commerce landscape. This innovation, detailed on Amazon’s news platform, comes on the...
by Mars United Commerce | Jan 23, 2024 | Amazon, Ecommerce, Retail Media
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery. By Jack Lindberg, Mars United Commerce In the dynamic world of e-commerce, Amazon stands as a colossal figure in many ways, often perceived primarily as a platform for product...
by Mars United Commerce | Dec 21, 2023 | Amazon, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Mars United Commerce | Dec 15, 2023 | Amazon, Connected Commerce, Ecommerce
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts. From all the evidence so far, Amazon seems to be having another strong holiday season. The ecommerce...
by Mars United Commerce | Dec 6, 2023 | Amazon, Commerce Media, Retail Media
Download your copy of the Retail Media Report Card: Europe here. With IAB predicting that the retail media industry in Europe will reach €25B by 2027, there is a huge amount of growth to be had — and fast. As the market continues to grow and more and more retail media...
