by Mars United Commerce | Mar 3, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the first in a three-part series examining “Game-Changing Ecommerce Partnerships.” The next two articles look at “Picking the Ideal Marketing Partner” and “Activating Your...
by Mars United Commerce | Feb 28, 2023 | Amazon, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Feb 7, 2023 | Amazon
By John Willkom, The Mars Agency With Meta out of the doghouse, the economy improving (I think?), and spring just around the corner, 2023 is setting up to be a banner year! When it comes to developing a winning strategy at Amazon, however, the discussion dominating...
by Mars United Commerce | Dec 2, 2022 | Amazon, Ecommerce, Insights & Measurement, Walmart
A special report from Analytic Index and The Mars Agency. By all accounts and reporting parties, the critical Cyber 5 weekend turned out to be a big success for ecommerce retailers, with sales increasing 4% to $35.3 billion compared with 2021, according to Adobe...
by Mars United Commerce | Nov 7, 2022 | Amazon, Retail Media
By Kelly McLane, The Mars Agency Last month, I attended “Amazon unBoxed,” the ecommerce giant’s annual conference for its advertiser and partner community. Amazon used this year’s forum in New York to unveil the new offerings that Amazon Ads is making available...
by Mars United Commerce | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
