by Mars United Commerce | May 11, 2023 | Amazon
By Jordan Sagisi, The Mars Agency Although the annual IAB NewFronts event generally tends to focus on upcoming digital programming, Amazon stayed connected to its roots in commerce this year by highlighting performance, leaving ad buyers in our connected commerce...
by Mars United Commerce | May 2, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following is the final article in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage,” while the second looked at “Picking the Ideal...
by Mars United Commerce | Apr 4, 2023 | Amazon, Customer Development, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Apr 4, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the second in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage.” Now that we understand the many benefits of...
by Mars United Commerce | Apr 3, 2023 | Amazon, Ecommerce, Walmart
By Michella Chiu, The Mars Agency Walmart’s recently launched TrendGetter program lets shoppers discover and purchase products from a curated selection that they themselves can help create using image recognition technology. When our team first tested TrendGetter, we...
by Mars United Commerce | Mar 28, 2023 | Amazon, Kroger, Retail Media, Walmart
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts...
