by Mars United Commerce | Feb 28, 2023 | Amazon, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Feb 7, 2023 | Amazon
By John Willkom, The Mars Agency With Meta out of the doghouse, the economy improving (I think?), and spring just around the corner, 2023 is setting up to be a banner year! When it comes to developing a winning strategy at Amazon, however, the discussion dominating...
by Mars United Commerce | Dec 2, 2022 | Amazon, Ecommerce, Insights & Measurement, Walmart
A special report from Analytic Index and The Mars Agency. By all accounts and reporting parties, the critical Cyber 5 weekend turned out to be a big success for ecommerce retailers, with sales increasing 4% to $35.3 billion compared with 2021, according to Adobe...
by Mars United Commerce | Nov 7, 2022 | Amazon, Retail Media
By Kelly McLane, The Mars Agency Last month, I attended “Amazon unBoxed,” the ecommerce giant’s annual conference for its advertiser and partner community. Amazon used this year’s forum in New York to unveil the new offerings that Amazon Ads is making available...
by Mars United Commerce | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
