AFTERNOON

12:30 Breakout Sessions (Pick One)

• Understanding Future Shoppers
• How to Leverage Creator-Led Advertising
• Driving Growth Through Measurement
• Winning Walmart Search
• Vizio Bus Tour

• Understanding Future Shoppers
• Audience Planning, Targeting and Localization
• Promotions That Drive Loyalty
• Winning Walmart Search
• Vizio Bus Tour

• How to Leverage Creator-Led Advertising
• Driving Growth Through Measurement
• Unlocking CTV for Shopper Marketers
• Audience Planning, Targeting and Localization
• Vizio Bus Tour

• Driving Growth Through Measurement
• Unlocking CTV for Shopper Marketers
• Promotions That Drive Loyalty
• Winning Walmart Search
• Vizio Bus Tour

• Building Evergreen Programs
• Best-in-Class Product Launches
• Building Programs with Walmart Merchants
• Finding Partners with Common Goals

JOIN US FOR THE VIZIO BUS EXPERIENCE

The VIZIO bus is a hands-on experience where you’ll demo the brand’s incredible line of Smart TVs, all fueled by SmartCast, VIZIO’s award-winning streaming operating system.  VIZIO is the top-selling TV at Walmart and this experience will give you a chance to learn how to leverage VIZIO’s operating system to reach the Walmart shopper across the entire purchase funnel.

General Session

The Future of Retail

In this session, we will take a look at trends across the retail spectrum and what they mean for shopper behavior in the future. We will share our thinking on how these trends open up opportunities to gain share from other channels, retailers, and your competitors. You’ll learn how shoppers influence retailers and how retailers influence shopping behavior. We will also share our insight into the implications for the Walmart shopper of today and tomorrow and how you can begin to capitalize for sustained success with Walmart.

Julia Miller

Group VP, Commerce Media

General Session

Building a Transformational Retailer Growth Strategy

Learn how to unlock exponential growth and future-proof your retailer relationships with a comprehensive Transformational 3-5 Year Growth Strategy. We’ll guide you through the steps needed to craft an impactful roadmap. Then, we’ll explain the importance and outline an approach for bringing together key cross-functional stakeholders to drive brand growth by optimizing operations, refining customer experiences, and embracing innovation.

General Session

Employing Disruptive Trade and Experiential to Engage Customers

With an ever increasing emphasis of the customer experience at retail, it’s important to get it right. Yet, there are so many levers available to employ, it could leave you wondering what will actually grab the attention of today’s shopper.  We’ll dig into disruptive trade and cover everything from merchandising to product innovation, big events, as well as digital and virtual engagements. Then we’ll take it a step further and show you how to create a scalable experience.

Jason Stewart

Executive Creative Director

Breakout Session

How to Leverage Creator-Led Advertising

In this session, Acorn will discuss creator-led advertising strategies, specifically highlighting how their holistic solution allows creator content to be amplified across all touch points of the shopper’s journey, both throughout social and digital environments. Additionally, they will present details on their agency partnership and DSP seat with Walmart Connect, which allows brands to receive JBP credit on applicable digital investments. Rounding out the discussion, they will showcase their enhanced measurement capabilities and product roadmap to deliver detailed reporting and ROAS measurement on Walmart programs.

Rachel Bennington

VP Retail Partnerships

Breakout Session

Driving Growth Through Measurement

In this session, we will set the stage for the necessity of having a strong measurement culture within your organization and how to set measurement approaches and metrics that are right for your category and brand. We will look at what you should be measuring, including incrementality to assess true campaign impact. The role of scorecarding in driving organizational success will be explored, along with automation for efficient measurement processes. We’ll address the need to establish standards and benchmarks to demonstrate the success of your efforts at Walmart, and discuss standardization across retail media networks.

Craig Elston

Group SVP, Strategic Planning

Breakout Session

Unlocking CTV for Shopper Marketers

• The definition of Connected TV and its significance in today’s advertising ecosystem.
• Discuss the growing popularity of CTV among consumers and its implications for marketers.
• How VIZIO has positioned itself as a key player in the CTV space.
• Effective media tactics that shopper marketers can use to harness CTV.

Scott Bubis

Senior Account Executive, Southeast

Breakout Session

Audience Planning, Targeting and Localization

Determining your priority source of volume, creating audience strategy, understanding targeting and how to go further with regionality.  Turn that into action. You’ll learn how to brief your agency and RFP vendors to get growth driving results with your targets.

Drew Childers

Head of CPG Sales

Breakout Session

Winning Walmart Search

As Walmart keeps evolving & enhancing its on-site Search capabilities (second-price auction, conquesting, GenAI, etc.) and spend/investment & competition in this area continues to heat up, it’s critical that suppliers have a clearly-defined strategy for winning in Walmart Search. In this roundtable discussion, we’ll share key watchouts, considerations and best practices — with supporting data from real-life cases — to ensure your brands are set up to succeed.

Kevin Weiss

VP, Retail Media

Breakout Session

Bailey Sims

Senior Strategic Planner

Breakout Session

Promotions that Drive Loyalty

Shopkick will lead a discussion on promotional tactics at retail. Providing context looking at the evolution, current practices, and glimpse into the future of retail promotions. Offering best practices and a valuable framework for how to plan and leverage incentives to drive awareness, conversion, and loyalty.