by Mars United Commerce | Feb 11, 2025 | Retail Solutions
By Michele Roney, Mars UnitedSM Commerce The 114-year-old National Retail Federation Big Show last month dedicated a full day to retail media for the second straight year, which illustrates how important the topic is across the industry right now. My colleague Andy...
by Mars United Commerce | Feb 5, 2025 | Customer Development, Insights, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars UnitedSM Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Jan 29, 2025 | Uncategorized
Mars United VP-Analytics Prabhpreet Sidhu outlines an actionable method for building internal processes that can drive excellence in marketing measurement. 1. Cultivate a measurement-focused culture through daily data reviews, cross-team knowledge sharing, and...
by Mars United Commerce | Jan 22, 2025 | Retail Media, RetailerCX
The key to network success is close alignment with the people who command both the store and the broader brand investment. By Michele Roney, Mars UnitedSM Commerce As retail media continues growing in size and significance for CPG marketing strategy, one critical...
by Mars United Commerce | Jan 22, 2025 | International, Kroger, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between editions of our Retail Media Report Card, Mars UnitedSM Commerce monitors the efforts at leading retailers and platforms...
