by Mars United Commerce | Nov 26, 2024 | Customer Development, Kroger, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars UnitedSM Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Nov 22, 2024 | Kroger, Organizational Excellence, Success Stories, Target, Walmart
The following article is a case study for the Keurig Iced Coffee Innovation Launch, a campaign developed by Keurig Dr Pepper and Mars UnitedSM Commerce that earned a 2024 OmniShopper Award for Best Integrated Path to Purchase Activation from the Path to Purchase...
by Mars United Commerce | Nov 21, 2024 | Insights
Gen Z members of Mars United’s Strategic Planning team use focus-group insights to better understand the unique balancing act these young consumers go through in their daily lives. To download the report, fill out the form below. WHY ARE WE TALKING ABOUT GEN Z AGAIN?...
by Mars United Commerce | Nov 19, 2024 | Uncategorized
Why commerce marketers need to rethink their definition of the path to purchase By Amanda Danish-Wineland, Mars United℠ Commerce To download the report, fill out the form below. The path to purchase has been one of the guiding principles of commerce marketing since...
by Mars United Commerce | Nov 19, 2024 | RetailerCX
Whether designed for a mass or targeted audience, in-store retail media should enhance the shopper experience while driving revenue By Michele Roney, Mars UnitedSM Commerce The idea of the brick-and-mortar store being called the “next frontier” for retail media...
