by Mars United Commerce | Sep 25, 2024 | Amazon, Kroger, Retail Media, Target, Walmart
The industry’s most informative cross-network assessment guide evaluates 82 capabilities at 19 leading platforms. To download the report, fill out the form below. Industry forecasters might be running out of comparisons for retail media ad spending, which is now...
by Mars United Commerce | Sep 19, 2024 | Company News, Organizational Excellence
Mars United Commerce begins the next chapter in a storied 52-year history today by unveiling a partnership with global commerce and communication leader Publicis Groupe. The combined strengths of Mars United and Publicis Groupe will give their respective clients the...
by Mars United Commerce | Sep 16, 2024 | Amazon, Ecommerce
Mars United analysts examine the ramifications of the ecommerce giant’s decision to drop an unknown number of brands from the platform By Michella Chiu & Michael Tennant, Mars UnitedSM Commerce Amazon this week announced a major shift in its partnership strategy...
by Mars United Commerce | Sep 16, 2024 | RetailerCX
Whether designed for a mass or targeted audience, in-store retail media should enhance the shopper experience while driving revenue By Michele Roney, Mars UnitedSM Commerce The idea of the brick-and-mortar store being called the “next frontier” for retail media...
by Mars United Commerce | Sep 9, 2024 | Amazon, Ecommerce, Marilyn, Target, Walmart
Mars United Commerce looks at key search and sponsorship trends on Amazon.com, Walmart.com and Target.com during the back to school shopping season Download the report below. Compared with other shopping seasons like Valentine’s Day and Mother’s Day, back to school...
