by Mars United Commerce | Jul 15, 2024 | Amazon, Ecommerce, Marilyn
To download the report, fill out the form below. In the second edition of our Amazon Trends Report, Mars UnitedSM Commerce provides detailed information about brand, item, and keyword trends for all major product categories on Amazon.com during June 2024. The analysis...
by Mars United Commerce | Jul 10, 2024 | Amazon, Ecommerce, Target, Walmart
An analysis of effective sales enablement tools available to brands on leading ecommerce websites. To help brands better understand the key content opportunities available on leading ecommerce websites, Mars UnitedSM Commerce this year began sharing the Digital Shelf...
by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
by Mars United Commerce | Jul 5, 2024 | Amazon, Ecommerce, Retail Media
Growing competition from Temu and Shein has the ecommerce giant launching a new section for directly sourced discount products By Michella Chiu, Mars UnitedSM Commerce Amazon is making a significant move to compete with rapidly growing Chinese ecommerce platforms Temu...
by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
