by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Jun 27, 2024 | Amazon, Commerce Media, Kroger, Retail Media, Target, Walmart
Download our latest Report Card from September 2024 here. Here’s what Google Search’s new AI Overview has to say when asked about “retail media growth trends”: “Retail media networks are a growing trend in the retail industry, with revenues increasing by more than $10...
by Mars United Commerce | Jun 26, 2024 | Connected Commerce, Retail Solutions
Loblaw Companies Ltd. continues to seek ways to grow and be a leader in Canada’s retail media space. On June 11, Loblaw hosted its “Upfront,” an annual event that gives the retailer an opportunity to present its goals and strategies for growth to brand partners. Three...
by Mars United Commerce | Jun 24, 2024 | Commerce Media, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Jun 20, 2024 | Commerce Media
In the last few years, the commerce marketing world has focused most of its attention on retail media — and understandably so, given that eMarketer expects spending in that area to reach $106 billion by 2027. What hasn’t been examined nearly as much is the other side...
