by Mars United Commerce | Jan 29, 2025 | Uncategorized
Mars United VP-Analytics Prabhpreet Sidhu outlines an actionable method for building internal processes that can drive excellence in marketing measurement. 1. Cultivate a measurement-focused culture through daily data reviews, cross-team knowledge sharing, and...
by Mars United Commerce | Jan 22, 2025 | Retail Media, RetailerCX
The key to network success is close alignment with the people who command both the store and the broader brand investment By Michele Roney, Mars UnitedSM Commerce As retail media continues growing in size and significance for CPG marketing strategy, one critical...
by Mars United Commerce | Jan 22, 2025 | International, Kroger, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between editions of our Retail Media Report Card, Mars UnitedSM Commerce monitors the efforts at leading retailers and platforms...
by Mars United Commerce | Jan 13, 2025 | Amazon, Ecommerce, Retail Media
Amazon has put a new spin on the old adage, “If you can’t beat ‘em, join ‘em,” through the launch of Amazon Retail Ad Service, a tech solution that gives other retailers access to the tools, shopper insights, and even advertisers that have made Amazon Ads the world’s...
by Mars United Commerce | Jan 9, 2025 | Connected Commerce, Ecommerce, Insights, Retail Intelligence
Fifteen of Mars UnitedSM Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the retail industry in 2025 — along with the things we think should, but probably won’t. To read the full analysis of each...
