How do we drive brand reappraisal to ensure Nescafé Gold portrays an ‘idealised version of self’ to Status Seeker audience, that were scalable, sharable and ownable.
The increasing popularity of gourmet coffee has elevated coffee to more than just a beverage; it’s a lifestyle statement and has become a way to express individuality.
We took NESCAFE to the Logies as a major sponsor of Australia’s biggest night of glitz and glamour. We provided complimentary coffee to the stars as they walked down our Gold Carpet and took over a range of Logies locations in a PR event of epic proportions.
impressions from sponsorship alone
taste tests vs. 250k target
TASTINGS ACROSS ANNUAL ACTIVITY
INCREASED TRIAL
Purchase
