by porterc | Aug 26, 2024 | Case Study
Issue How can we strategically uplift the MILO brand across the funnel—focusing on driving trial, converting it into repurchases, and building long-term loyalty to successfully recruit 750,000 new households over three years? Insight 63% of children participate in at...
by porterc | Aug 26, 2024 | Case Study
Issue How do we drive appraisal of the Jacob’s Creek Double Barrel range of wine’s, delivering conversion to sale across Liquorland, BWS, 1st Choice & Indies? Insight Wine buyers are more likely to purchase if recommended by a friend or someone they trust. 89% of...
by porterc | Aug 26, 2024 | Case Study
Issue How do we drive brand reappraisal to ensure Nescafé Gold portrays an ‘idealised version of self’ to Status Seeker audience, that were scalable, sharable and ownable. Insight The increasing popularity of gourmet coffee has elevated coffee to more than just a...
by Mars United | May 13, 2024 | Case Study
Issue Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas. Insight One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas...
by Mars United | May 13, 2024 | Case Study
Issue Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget. Insight Melbourne Fashion Week (M/FW) is the country’s premier consumer fashion event, attracting over 175,000...
by Mars United | May 13, 2024 | Case Study
Issue After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle. Insight 62% of Australians try to support local businesses when they can & more 85% live within 50km of the beach. Idea...
