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Turning Every Brand Experience Into a Connected Commerce Opportunity

WE HAVE EXCITING NEWS! CLICK TO LEARN MORE
We’re a global United Commerce agency, specialising in digital commerce and shopper marketing. We are dedicated to driving growth through shoppers for brands and retailers.

Trusted by the World’s Most Respected Companies

Every Commerce Discipline. One Mars UnitedSM.

United Commerce Ecosystem

Strategy & Analytics

strategy

  • Research & Insights
  • Strategy Development

ANALYTICS

  • Opportunity Sizing
  • Data Analysis

Client Leadership

  • Business Strategy & Leadership
  • Annual Strategy & Planning

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Digital Commerce

COMMERCE MEDIA

  • Media Strategy & Content
  • Media Buying & Optimising
  • Media Measurement
  • Contextual Commerce

ECOMMERCE

  • Sales & Operations Management
  • Digital Shelf
  • Full Service Amazon Team

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Retail Consultancy

customer development

  • Omnichannel Planning
  • Joint Business Planning
  • Retailer Intelligence

retailer cx

  • Retailer Media Network Development & Optimisation
  • Shopper Experience
  • Shopper Program Development & Management

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Content & Experiences

Creative

  • Concept Development
  • Experience Design
  • Brand Activation

Production

  • Content Development Asset Execution

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A Connected Commerce Agency That Delivers Total Business Impact

Growth is more than our purpose. IT’S OUR PROMISE.

Better Business Decisions

Total Business Impact means combining our commerce design agency insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.

Connected Commerce Experiences

Total Business Impact means simplifying experiences for shoppers and client organisations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximise commerce media engagement and boost conversion.

Stronger Brand Results

Total Business Impact means connecting the results you can “see” with the results you can “feel”. Over the years our brand marketing agency has discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.

Excellence in

Activations Execution

Our activation services and solutions help brands elevate their commerce marketing mix and shopper experience to maximise household penetration and conversion to purchase. From Consumer Promotions and Food Service Marketing to Content Production, Digital Development, Out-of-Store Sampling, In-store Sampling and Experiential, discover more about our comprehensive activation services.

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Our People

Accolades

Latest Thought Leadership from our Retail Marketing Agency

Introducing Marilyn®—the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.

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Introducing Marilyn-the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn®, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.

Learn More

A digital commerce agency with success spanning continents and industries

Delve into our latest case studies to see how our trusted brand partners have reaped the benefits of our innovative approach to shopper marketing.

MATTRESS WAREHOUSE: MEASUREMENT

MATTRESS WAREHOUSE: MEASUREMENT

The Mars Agency thoroughly reviewed the retailer’s business and marketing, leveraging a team of Retail Solutions strategists, Marketing and Media leads, and Marilyn analysis tools. Our collaborative effort produced a Marketing Assessment Report, detailing key insights and actionable solutions, refined with input from the retailer

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WRRRRR...HISSSS...DRIP...SCHHHHH...FFFFFFFFFFFF...DRIP!

That’s the sound of great coffee in the making! ☕

In the `Surprisingly Good Coffee Every Time` campaign, we worked with Jarrah Coffee and comedian @jimmyrees_ to bring the sounds and taste of Jarrah’s new 3-in-1 Cappuccino to life. On Tuesday, International Coffee Day, we surprised Melburnians with free coffee at our pop-up outside the State Library Victoria.

We loved helping Jarrah bring their coffee to life—just like their new cappuccinos, it’s always surprisingly good!

#SurprisinglyGood #JarrahCoffee #JimmyRees #CoffeeOnTheGo #PopUpExperience #Melbourne #InternationalCoffeeDay (edited)

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WRRRRR...HISSSS...DRIP...SCHHHHH...FFFFFFFFFFFF...DRIP! That’s the sound of great coffee in the making! ☕ In the 'Surprisingly Good Coffee Every Time' campaign, we worked with Jarrah Coffee and comedian @jimmyrees_ to bring the sounds and taste of Jarrah’s new 3-in-1 Cappuccino to life. On Tuesday, International Coffee Day, we surprised Melburnians with free coffee at our pop-up outside the State Library Victoria. We loved helping Jarrah bring their coffee to life—just like their new cappuccinos, it’s always surprisingly good! #SurprisinglyGood #JarrahCoffee #JimmyRees #CoffeeOnTheGo #PopUpExperience #Melbourne #InternationalCoffeeDay (edited)

Taking the brand outside the store means we can meet shoppers right where they are—whether they`re strolling through a mall, catching a train, or hanging out at an event. 🎯

Out-of-store sampling lets us be flexible and creative in high-traffic places, putting products into hands at the perfect moment. 🙌

Our team loves planning these activations, from site selection to talent recruitment. It’s all about making sure the experience is seamless, fun, and engaging! 🎉

Want to see how we do it? Check out more on our website (link in bio).
#OutOfStoreSampling #OnTheGo #BrandInAction

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Taking the brand outside the store means we can meet shoppers right where they are—whether they're strolling through a mall, catching a train, or hanging out at an event. 🎯 Out-of-store sampling lets us be flexible and creative in high-traffic places, putting products into hands at the perfect moment. 🙌 Our team loves planning these activations, from site selection to talent recruitment. It’s all about making sure the experience is seamless, fun, and engaging! 🎉 Want to see how we do it? Check out more on our website (link in bio). #OutOfStoreSampling #OnTheGo #BrandInAction

Rollin’ out in style! 🚚

Our food truck and roadshow activations are all about creating those buzz-worthy moments that people can’t help but share. Whether it’s a pop-up coffee van or a fully decked-out food truck, we bring the brand directly to the people for an unforgettable experience. 🚀

From design to logistics, it’s a full team effort to make sure every roadshow hits the mark. We’re all about making it as smooth and impactful as possible—plus, it’s always a fun ride along the way. 🎉

Head to website in the bio, and find out more for hitting the streets!

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Rollin’ out in style! 🚚 Our food truck and roadshow activations are all about creating those buzz-worthy moments that people can’t help but share. Whether it’s a pop-up coffee van or a fully decked-out food truck, we bring the brand directly to the people for an unforgettable experience. 🚀 From design to logistics, it’s a full team effort to make sure every roadshow hits the mark. We’re all about making it as smooth and impactful as possible—plus, it’s always a fun ride along the way. 🎉 Head to website in the bio, and find out more for hitting the streets!

🌟 Bringing products to life in-store is what we do best! With our team on the ground across grocery, liquor, pharmacy and more, we create real connections when shoppers are ready to buy. It’s all about deep engagement hands-on moments that turn trial into purchase 🙌

Each activation is a collaboration between our passionate teams, our client partners, and of course, the shoppers who get to experience something new. We love being a part of that journey and making every campaign count.

You can find out more about our in store sampling offer on our website (check out our bio).

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🌟 Bringing products to life in-store is what we do best! With our team on the ground across grocery, liquor, pharmacy and more, we create real connections when shoppers are ready to buy. It’s all about deep engagement hands-on moments that turn trial into purchase 🙌 Each activation is a collaboration between our passionate teams, our client partners, and of course, the shoppers who get to experience something new. We love being a part of that journey and making every campaign count. You can find out more about our in store sampling offer on our website (check out our bio).

🚽 Making a Splash with Bref! 🚽

At Mars United℠ Commerce ANZ, we`re all about getting products into the right hands—and bathrooms! Our recent campaign for @bref_anz Rim Blocks did just that:
👉 20k samples handed out across 4 targeted in-mall sessions.
👉 30k samples delivered straight to Aussie bathrooms with @jimscleaninggroup.au

Freshness? We’ve got it covered! 💥 It’s been amazing to see Aussies respond with excitement as we helped keep their bathrooms fresh. From the shopping mindset to home, we`re all about meeting people where it matters.

Looking to add a fresh twist to your next campaign? DM us to see how we can make tactical sampling fun with engaging brand experiences.

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🚽 Making a Splash with Bref! 🚽 At Mars United℠ Commerce ANZ, we're all about getting products into the right hands—and bathrooms! Our recent campaign for @bref_anz Rim Blocks did just that: 👉 20k samples handed out across 4 targeted in-mall sessions. 👉 30k samples delivered straight to Aussie bathrooms with @jimscleaninggroup.au Freshness? We’ve got it covered! 💥 It’s been amazing to see Aussies respond with excitement as we helped keep their bathrooms fresh. From the shopping mindset to home, we're all about meeting people where it matters. Looking to add a fresh twist to your next campaign? DM us to see how we can make tactical sampling fun with engaging brand experiences.

🧑‍🍳🍽️ When work meets passion: Mars United Commerce’s Global Citizenship Day!

Our teams across Australia and New Zealand joined a global effort with Mars United to swap desks for aprons and get hands-on with some amazing community projects as part of our Global Citizenship Day. And let’s just say, we had a blast! 🎉

In @ozharvest ’s kitchen, our Aussie crew turned food waste into gourmet meals, whipping up everything from kofta to cacciatore. The best part? We got to taste-test before sending out 240 meals to local communities, saving 120 kgs of food from landfill, and cutting down 115 kgs of CO2 emissions. Not bad for a day’s work!

Meanwhile, our Kiwi team showed their muscle in the warehouse with the @nzfoodnetwork, packing 98 boxes and shifting 1,480 kgs of food—equivalent to 3,288 meals for those in need.

While we focus on the local impact, it’s awesome to be part of something bigger, knowing Mars United teams across the globe are making a difference. It was an epic day of teamwork, fun, and making a real impact. We couldn’t be prouder of our crew! 🌟

#TeamCulture #GivingBack #GlobalCitizenshipDay #MarsUnitedCommerce

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🧑‍🍳🍽️ When work meets passion: Mars United Commerce’s Global Citizenship Day! Our teams across Australia and New Zealand joined a global effort with Mars United to swap desks for aprons and get hands-on with some amazing community projects as part of our Global Citizenship Day. And let’s just say, we had a blast! 🎉 In @ozharvest ’s kitchen, our Aussie crew turned food waste into gourmet meals, whipping up everything from kofta to cacciatore. The best part? We got to taste-test before sending out 240 meals to local communities, saving 120 kgs of food from landfill, and cutting down 115 kgs of CO2 emissions. Not bad for a day’s work! Meanwhile, our Kiwi team showed their muscle in the warehouse with the @nzfoodnetwork, packing 98 boxes and shifting 1,480 kgs of food—equivalent to 3,288 meals for those in need. While we focus on the local impact, it’s awesome to be part of something bigger, knowing Mars United teams across the globe are making a difference. It was an epic day of teamwork, fun, and making a real impact. We couldn’t be prouder of our crew! 🌟 #TeamCulture #GivingBack #GlobalCitizenshipDay #MarsUnitedCommerce

✨ Exciting News! ✨

We’re thrilled to announce that our Sydney team has moved to a new office in St Leonards, Sydney! ✨ 🏙️

Our new HQ is designed to foster collaboration and innovation, providing the perfect environment for our team and clients to come together and create amazing things.

We officially opened the new office last week and we are absolutely loving the new space!

Come visit us and experience the energy of our new home. Let’s create something special together! 🤝

#NewOffice #Collaboration #Sydney #Teamwork #Innovation

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✨ Exciting News! ✨ We’re thrilled to announce that our Sydney team has moved to a new office in St Leonards, Sydney! ✨ 🏙️ Our new HQ is designed to foster collaboration and innovation, providing the perfect environment for our team and clients to come together and create amazing things. We officially opened the new office last week and we are absolutely loving the new space! Come visit us and experience the energy of our new home. Let’s create something special together! 🤝 #NewOffice #Collaboration #Sydney #Teamwork #Innovation

A rebrand also means a new website and an updated insight on all of our united services across the omnichannel commerce journey! Learn more about the Mars UnitedSM ethos and offering today at www.marsunited.com/au/ (link in bio).

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A rebrand also means a new website and an updated insight on all of our united services across the omnichannel commerce journey! Learn more about the Mars UnitedSM ethos and offering today at www.marsunited.com/au/ (link in bio).

Same team, new name! 🚀 We’ve transformed into Mars United Commerce, but our commitment remains rock solid. We are still the passionate crew you know, now with a united ethos to better serve you across global markets and the entire omnichannel commerce journey 🌍🛍️

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Same team, new name! 🚀 We’ve transformed into Mars United Commerce, but our commitment remains rock solid. We are still the passionate crew you know, now with a united ethos to better serve you across global markets and the entire omnichannel commerce journey 🌍🛍️

Big news launching today 🚀 We`re saying a fond farewell to XPO: The Mars Agency name and stepping into our new groove as Mars United℠ Commerce

What`s in a name? For us, it`s a whole new era of possibilities! From our early days pioneering in shopper marketing to leading the charge in retail media and ecommerce, our journey has been about bold moves and big dreams.

We`re pumped to carry forward the spirit of innovation and our knack for reinvention under this exciting new banner. Mars United Commerce isn`t just a name—it`s our promise to bring you the very best of commerce marketing, all under one roof.

Ready to see what`s next? Stay tuned and let’s make some magic together in this vast and vibrant commerce universe! 🌌✨

#MarsUnitedCommerce #NewBeginnings #Innovation #CommerceMarketing

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Big news launching today 🚀 We're saying a fond farewell to XPO: The Mars Agency name and stepping into our new groove as Mars United℠ Commerce What's in a name? For us, it's a whole new era of possibilities! From our early days pioneering in shopper marketing to leading the charge in retail media and ecommerce, our journey has been about bold moves and big dreams. We're pumped to carry forward the spirit of innovation and our knack for reinvention under this exciting new banner. Mars United Commerce isn't just a name—it's our promise to bring you the very best of commerce marketing, all under one roof. Ready to see what's next? Stay tuned and let’s make some magic together in this vast and vibrant commerce universe! 🌌✨ #MarsUnitedCommerce #NewBeginnings #Innovation #CommerceMarketing

Over the last few months, @xpo_tma have been supporting the DON KRC Foodservice team in launching their ground-breaking new COOKT product. Our team developed the naming and branding for the new range along with a range of launch collateral.

This led to a mouth-watering photoshoot to showcase the versatility of the amazing range of products with café and restaurant-inspired recipes for every single product. The tantalising results speak for themselves 😋

Here we are adding those final touches before we capture the mouth-watering Pulled Pork.

#DONKRC #COOKT #FoodPhotography #BehindTheScenesVideo

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Over the last few months, @xpo_tma have been supporting the DON KRC Foodservice team in launching their ground-breaking new COOKT product. Our team developed the naming and branding for the new range along with a range of launch collateral. This led to a mouth-watering photoshoot to showcase the versatility of the amazing range of products with café and restaurant-inspired recipes for every single product. The tantalising results speak for themselves 😋 Here we are adding those final touches before we capture the mouth-watering Pulled Pork. #DONKRC #COOKT #FoodPhotography #BehindTheScenesVideo

A sneak peek behind the scenes of our collaboration with DON KRC Foodservice for the COOKT launch!

An example of the precision that went into every shot as we prepared to unveil this exciting new range.

#DONKRCFoodservice #COOKT #FoodPhotography #BehindTheScenes

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A sneak peek behind the scenes of our collaboration with DON KRC Foodservice for the COOKT launch! An example of the precision that went into every shot as we prepared to unveil this exciting new range. #DONKRCFoodservice #COOKT #FoodPhotography #BehindTheScenes