March 18th | 10AM PT / 1PM ET

Retail media remains on an impressive growth trajectory, with eMarketer expecting U.S. advertisers to increase allocations by 20% to $62.4 billion in 2025. That’s a whopping $10 billion more than they spent in 2024.

Meanwhile, some brand advertisers are pumping the brakes a little bit on spending — but only to give themselves more time to kick the tires of retail media networks and find the best possible options for their investment.

Join us as experts from Mars United^SM Commerce take a deep dive into recent industry trends — as viewed through the lens of our Retail Media Report Card, a universal tool designed to help brands effectively evaluate and compare the capabilities of leading networks.

In addition to presenting an overview of findings from the latest Report Card, our experts will examine:

• The tools, capabilities, and media channels getting the most attention from networks and advertisers.
• Recent progress in the development of effective in-store media.
• The impact of brand stores on the alignment of retail media and ecommerce.

Gabrielle Williamson

Retail Commerce Lead

Gabrielle Williamson is Retail Commerce Lead at Mars United, where she focuses on driving seamless connectivity, omnichannel integration, and holistic strategic partnership growth for clients. Before joining Mars United in August 2023, she worked across AOR brand management and retail marketing in the CPG space, most recently with a leading retail media network. In addition to her client responsibilities, Gabrielle supports cross-team consulting in the drug, value, c-store, and specialty retail channels.