Turning Every Brand Experience Into a Commerce Opportunity

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We’re a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.

Trusted by the World’s Most Respected Companies

Every Commerce Discipline. One Mars United^SM.

Strategy & Analytics

strategy

Research & Insights
Strategy Development

ANALYTICS

Opportunity Sizing
Data Analysis

Client Leadership

Business Strategy & Leadership
Annual Strategy & Planning

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Digital Commerce

COMMERCE MEDIA

Media Strategy & Content
Media Buying & Optimising
Media Measurement
Contextual Commerce

ECOMMERCE

Sales & Operations Management
Digital Shelf
Full Service Amazon Team

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Retail Consultancy

customer development

Omnichannel Planning
Joint Business Planning
Retailer Intelligence

retailer cx

Retailer Media Network Development & Optimisation
Shopper Experience
Shopper Program Development & Management

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Content & Experiences

Creative

Concept Development
Experience Design
Brand Activation

Production

Content Development Asset Execution

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Total Business Impact.

Growth is more than our purpose. IT’S OUR PROMISE.

Better Decisions

Total Business Impact means combining insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.

Connected Experiences

Total Business Impact means simplifying experiences for shoppers and client organizations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximize engagement and boost conversion.

Stronger Results

Total Business Impact means connecting the results you can “see” with the results you can “feel”. Over the years we’ve discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.

Excellence in

Retail Potential

Our Retailer CX solutions are designed to help retailers elevate their customer experience and maximize their potential. We can help you harness the power of strategic expertise to create impactful shopper journeys and boost brand loyalty.

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Latest Thought Leadership

Digital Shelf Report Fall 2024

Mars United presents the third edition of its cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites.

Oct 30, 2024

Amazon UnBoxed: Key Takeaways for Commerce Marketers

Mars United cuts to the chase by identifying the five product announcements with the greatest potential for driving ecommerce success.

Oct 28, 2024

Retail Media Report Card Canada Fall 2024

The industry’s most informative cross-network assessment guide evaluates 90 capabilities at six leading platforms in Canada.

Oct 23, 2024

Retail Media Review: The Power of In-Store Radio in C-Stores

7-Eleven’s Gulp Media Network has designed an ad solution that seamlessly addresses the needs of shoppers and brand partners.

Oct 17, 2024

MTA vs. MMM: Building the Ideal Marketing Measurement Strategy

Mars United's analytics team presents strategies for developing advanced methods of marketing attribution that will guide success in connected commerce.

Oct 16, 2024

Amazon Prime Big Deal Days 2024 CPG Recap

Insights and analysis about the holiday shopping season’s new unofficial kickoff from Mars United’s Marilyn Ecommerce Insights Suite.

Oct 15, 2024

Retailer Intelligence: Tapping into Social Trends and Shopper Needs

Mars United examines the opportunities for brands to benefit from recent developments at Walmart, Kroger, Albertsons, and other leading retailers.

Oct 8, 2024

Retail Media Report Card Europe Fall 2024

The industry’s most informative cross-network assessment guide evaluates 89 capabilities at 15 leading platforms in six European countries.

Oct 2, 2024

Success Stories: Mars Petcare’s ‘KittenWise’

Winner of P2PI’s 2024 OmniShopper Award for Best Digital Mass Media Activation.

Oct 1, 2024

Elevating Your Retailer Relationships

Strategies for moving from transactional to transformational by optimizing every level of customer interaction.

Sep 30, 2024

Introducing Marilyn®—the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.

LEARN MORE

Introducing Marilyn^®-the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn®, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.

Learn More