Turning Every Brand Experience Into a Commerce Opportunity
We’re a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.
Trusted by the World’s Most Respected Companies
Strategy & Analytics
strategy
- Research & Insights
- Strategy Development
ANALYTICS
- Opportunity Sizing
- Data Analysis
Client Leadership
- Business Strategy & Leadership
- Annual Strategy & Planning
Digital Commerce
- Media Strategy & Content
- Media Buying & Optimising
- Media Measurement
- Contextual Commerce
ECOMMERCE
- Sales & Operations Management
- Digital Shelf
- Full Service Amazon Team
Retail Consultancy
- Omnichannel Planning
- Joint Business Planning
- Retailer Intelligence
retailer cx
- Retailer Media Network Development & Optimisation
- Shopper Experience
- Shopper Program Development & Management
Content & Experiences
- Concept Development
- Experience Design
- Brand Activation
Production
- Content Development Asset Execution
Total Business Impact.
Growth is more than our purpose. IT’S OUR PROMISE.
Better Decisions
Total Business Impact means combining insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.
Connected Experiences
Total Business Impact means simplifying experiences for shoppers and client organizations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximize engagement and boost conversion.
Stronger Results
Total Business Impact means connecting the results you can “see” with the results you can “feel”. Over the years we’ve discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.
Excellence in
Retail Potential
Our Retailer CX solutions are designed to help retailers elevate their customer experience and maximize their potential. We can help you harness the power of strategic expertise to create impactful shopper journeys and boost brand loyalty.
Latest Thought Leadership
Retailer Intelligence: There’s No Place Like a Virtual Home for the Holidays
Our Customer Development team assesses the efforts of three key retailers that built immersive experiences to bridge the gap between ecommerce and brick-and-mortar shopping this season.
Retail Media Report Card Global Yearbook 2024
Mars United compiles insights from all four regional Retail Media Report Cards to present a global perspective on the trends driving industry growth and the progress being made by 51 leading networks around the world.
Canadian Retail: Why CPG Brands Can’t Ignore Dollar Stores Any Longer
With inflation squeezing budgets, popular chains like Dollarama and Dollar Tree are becoming the new retail powerhouse. Here’s how brands can build the right strategy to tap into this booming market.
Cyber 5 Brand Performance Trends at Walmart and Amazon
A review of key brand visibility metrics across 10 holiday gift categories during the critical holiday sales window.
Retailer Intelligence: Driving Efficiency In-Store and Online
Mars United examines the opportunities for brands to benefit from recent digital and in-store upgrades at key retailers.
Success Stories: Keurig Iced Coffee Innovation Launch
Winner of P2PI’s 2024 OmniShopper Award for Integrated Path to Purchase Activation.
Shopper Insights: A Day in the Life of Gen Z
Gen Z members of Mars United’s Strategic Planning team use focus-group insights to better understand the unique balancing act these young consumers go through in their daily lives.
In-Store Retail Media: Focus on the Shopper, Not the CPM
Michele Roney outlines the 5 questions retailers must answer before launching retail media opportunities into their stores.
Retail Media Roundup Fall 2024
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team.
Tips for Developing Effective Offsite Retail Media
Advice for retail media networks as they expand to full-funnel advertising opportunities across third-party platforms and their own stores.
Introducing Marilyn®—the world’s preeminent commerce marketing technology platform.
At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.
Introducing Marilyn®-the world’s preeminent commerce marketing technology platform.
At the heart of our operation is Marilyn®, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.
Our success spans continents and industries
Delve into our latest case studies to see how our trusted brand partners have reaped the benefits of our innovative approach.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Learn more about our core solutions, approach, and culture.
Strategy & Analytics
Content & Experiences
Retail Consultancy
Digital Commerce
Marilyn®
About Us
Strategy & Analytics
Content & Experiences
Retail Consultancy
Digital Commerce
Marilyn®
